Born Kendall Winston in Nashville, Tennessee, D.E.U.C.E is the co-CEO of BMB Music Group. Raised in Preston Taylor Homes, one of the most notorious Housing Projects in Nashville, Deuce dedicated himself to music. The Geto Boys and N.W.A. were some of his biggest influences. D.E.U.C.E is a polished artist whose street sense is a part of his musical style. Most artist's tend to fall off and lose touch with the times but D.E.U.C.E has evolved and adapted.